Battlefield 1 – micro-transaction and map packs

Battlefield 1 – micro-transaction and map packs

EA is well known for doing things that gamers don’t like and they probably did it again in Battlefield 1. They will add micro-transaction and map packs.


This unpleasant information comes from EA’s CEO Andrew Wilson who revealed them during an investor call a week ago. He uses these methods as a marketing speech to convince EA’s investors that the game will bring enough money. But most gamers hate EA for this type of making money, but still buy the games.

Wilson says that he wants to make money by cleverly utilizing ‘extra monetization opportunities’ but the game should not feel like a ‘pay-to-win’ model:

“As relates to Battlefield 1 and extra monetization opportunity, taking a step back, any time we think about extra monetization inside an experience, we really think about it on two vectors: One, are we able to provide value to the gamer, in terms of extending and enhancing their experience? And two, are we able to do that in a world where we give them choice? We never want to be in a place where there’s a belief that we are providing a pay to win mechanic inside of one of our games.”

He goes on by saying that macro- and micro-transaction will offer new possibilities to enhance the experience of the players, were macro stands for map packs and micro for ingame items that can be bought by real money.

“Given that in Battlefield 1, you will see both macro monetization opportunities from us like maps and large scale content, as well as micro monetization opportunities, smaller increments of gameplay, and then over time, what you will see from us is elements of gameplay that allow gamers to engage and drive, and extend and enhance their experience, much the way people do with FIFA Ultimate Team or Madden Ultimate Team today. We feel very confident in our ability to deliver that in a way that is deemed valuable by our player, and drives increased engagement over time with them.”

Source: FragHero

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